Rachel McGuigan

Guest lecturer and practical workshop input

Rachel McGuigan
Rachel McGuigan

Rachel is head of insights at Mediaworks. With four years of data and insights experience within digital marketing, Rachel has been the lead analyst on a variety of award-winning projects for clients. Rachel is best positioned to draw from her own experiences, using web analytics and driving actionable insight to get the most value out of a client’s data.

Key areas of contribution: Presenting data for strategy, data, insight, audience analysis