Rachel McGuigan

Head of Insights and Innovation, Mediaworks

Visiting Lecturer

Rachel McGuigan
Rachel McGuigan

Rachel has worked in digital marketing for over 5 years, focusing on digital analytics and driving innovation through research and development. Throughout this time, she has been the lead analyst on a variety of award-winning projects for clients. Rachel is best positioned to draw from her own experiences, using web analytics and driving actionable insight to get the most value out of a client’s data.

Specialities: Presenting data for strategy, data, insight, audience analysis

Ben Homer

Head of Paid Strategy


Meet Ben

Rei Khan

Course Director

Digital Knowledge Lab

Meet Rei

Daniel Hoggan

Chief Technology Officer


Meet Daniel