Rachel McGuigan
Head of Insights and Innovation, Mediaworks
Visiting Lecturer
Rachel has worked in digital marketing for over 5 years, focusing on digital analytics and driving innovation through research and development. Throughout this time, she has been the lead analyst on a variety of award-winning projects for clients. Rachel is best positioned to draw from her own experiences, using web analytics and driving actionable insight to get the most value out of a client’s data.
Specialities: Presenting data for strategy, data, insight, audience analysis