About Us

The Digital Marketing and Data Analytics MSc is designed to provide you with the tools and insights needed for a successful career in today’s data-driven and digitally focused marketing industry.

In collaboration with Mediaworks.

Mediaworks is a multi-award winning digital marketing agency, established in the North East in 2007. It has developed a reputation for delivering high-performing digital marketing campaigns for an enviable portfolio of brands across various industries – including River Island, Michelin, Yorkshire Water and House of Fraser.

Through this partnership, we have developed a highly-unique postgraduate degree, combining the academic expertise of one of the country’s leading business schools with contemporary, practical knowledge and skills delivered by one of the digital industry’s foremost agencies.

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Award Winning Knowledge

I’ve gained great frameworks which will help me to better analyse and communicate the benefits and outcomes of digital marketing in the future.

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Digital Knowlege Lab.

Digital Knowledge Lab are a market-leader in the creation and delivery of online learning programmes for the Higher Education industry. Our network of industry professionals across a variety of industries and disciplines enables us to create learning journeys that blend academic theory with tangible, current insight from the business world – which we firmly believe equips students with the right tools for the modern age.

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Daniel Hoggan

Chief Technology Officer


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Kev Strong

Head of Search


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Rachel McGuigan

Head of Insights and Innovation


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Experience Working With...