About Us

The Digital Marketing and Data Analytics MSc is designed to provide you with the tools and insights needed for a successful career in today’s data-driven and digitally focused marketing industry.

In collaboration with Mediaworks.

Mediaworks is a multi-award winning digital marketing agency, established in the North East in 2007. It has developed a reputation for delivering high-performing digital marketing campaigns for an enviable portfolio of brands across various industries – including River Island, Michelin, Yorkshire Water and House of Fraser.

Through this partnership, we have developed a highly-unique postgraduate degree, combining the academic expertise of one of the country’s leading business schools with contemporary, practical knowledge and skills delivered by one of the digital industry’s foremost agencies.

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Award Winning Knowledge

I’ve gained great frameworks which will help me to better analyse and communicate the benefits and outcomes of digital marketing in the future.

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Digital Knowlege Lab.

Digital Knowledge Lab are a market-leader in the creation and delivery of online learning programmes for the Higher Education industry. Our network of industry professionals across a variety of industries and disciplines enables us to create learning journeys that blend academic theory with tangible, current insight from the business world – which we firmly believe equips students with the right tools for the modern age.

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See all Tutors

Daniel Hoggan

Chief Technology Officer

Mediaworks

Meet Daniel

Kev Strong

Head of Search

Mediaworks

Meet Kev

Rachel McGuigan

Head of Insights and Innovation

Mediaworks

Meet Rachel

Experience Working With...