10 hour online course

Digital Marketing Short Course

This short course in digital marketing is designed to provide learners with insight and understanding into a range of processes and activities focused on digital marketing.

Course Overview

York St John University Online Campus

Course fees:
Free of charge for all learners

10 hours of online study

Start date:
23rd November 2020

York Business School

Students are expected to commit approximately 10 hours of learning to the course. The course is studied wholly online and has been designed with busy full time workers and students in mind. The course will support you in developing digital marketing strategy and give you experience of the tools and tactics that can be used to communicate effectively with your audiences and customers online.

Develop your skill-set, get ahead of the competition and up-skill in areas including Search Engine Optimisation (SEO), Paid Search Marketing, Web Analytics and Online Reputation Management (ORM).

What to expect from the course

This short course aims to provide learners with an insight into how digital marketing methods and tools can be used to enhance marketing and wider business performance. The course will challenge participants to consider how to structure digital marketing activity and will provide insight into a range of the more common digital marketing tactics and techniques. Particular attention is given to Search Engine Optimisation (SEO), Paid Search Marketing , Web Analytics and Online Reputation Management (ORM). You will learn how to evaluate and measure digital success, developing an understanding of the KPIs and metrics that are important to your campaigns. Practical digital tools and tactics will be explored, focusing on how they align and contribute to the overall business strategy.

The following schedule of learning represents the topics that will be covered :

Section 1
What is strategy
Digital Insights (Google Analytics)
Objective Setting

Section 2
Tactical Implementation
Paid Search Marketing (including PPC)
Search Engine Optimisation (SEO)

Section 3
Online Reputation Management (ORM)
Measuring Digital Success
Future Proofing your Digital Marketing activity

This course is completed through online pre-recorded lectures, and other self-study reading and activities. Student will undertake a brief induction in their first session that will outline the learning methods that are used on the course and how to access the various learning resources. Students will typically then study 1-2 hours each week independently through York St John’s Virtual Learning platform and will also study 1-2 hours each work through online webinar activity that will be led by senior marketing professionals from Mediaworks. While studying online participants will have regular access to a tutor who will be able to answer any questions that arise.

Participants will be issued with an online workbook which they will complete, and make notes on, as they progress through the course. Students are not assessed as part of this course, but to receive the University Certificate participants will be expected to submit their workbook as proof of completion.

This short course has been developed by a team with extensive academic and professional experience in Digital Marketing. Having previously developed the MSc Digital Marketing and Data Analytics course delivered at York St John University, the course team have extensive experience in developing vocationally focused education and training in all aspects of Digital Marketing.

Entry Requirements

There are no pre-requisites for this course.

Typical participants will be current or graduate students with an interest in exploring digital marketing or will be practicing business professionals with marketing or other business-related experiences.

Join the short course

Completely free

This course is being offered completely free of charge for all applicants, and with actionable insight to enhance your digital marketing activity and understanding, its not an opportunity to miss.

Join the short course

Unique approach

Unique blend of academic theory with leading industry skills & knowledge

Expert knowledge

Gain Digital Marketing knowledge and insight


Industry recognised

Receive a University Certificate of completion to add to your career profile

Actionable insight

Gain actionable insight to enhance your digital marketing activity and understanding

Completely free

This course is being offered completely free of charge for all applicants


Globally accessible

Study from anywhere in the world through York St John University's online platform

Join the short course now

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