The Collaboration

Combining cutting-edge thought leadership from one of the UK’s most prominent digital marketing agencies with world class academic delivery.


Mediaworks is a multi-award winning digital marketing agency, established in the North East in 2007. It has developed a reputation for delivering high-performing digital marketing campaigns for an enviable portfolio of brands across various industries – including River Island, Michelin, Yorkshire Water and House of Fraser.

Through this partnership, we have developed a highly-unique postgraduate degree, combining the academic expertise of one of the country’s leading business schools with contemporary, practical knowledge and skills delivered by one of the digital industry’s foremost agencies.

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Award Winning Knowledge

Digital Knowlege Lab.

Digital Knowledge Lab are a market-leader in the creation and delivery of online learning programmes for the Higher Education industry. Our network of industry professionals across a variety of industries and disciplines enables us to create learning journeys that blend academic theory with tangible, current insight from the business world – which we firmly believe equips students with the right tools for the modern age.

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Experience Working With

Online Digital Marketing & Data Analytics MSc.

During the course, you will explore issues that have significant impact within organisations by working with others and building on both personal individual experiences and comparing those to other students in your group.

The Digital Marketing & Data Analytics MSc will enable you to develop a critical understanding of the field of digital marketing, which will enhance your skills to develop sustainable individual and organisational potential.

Become a master

Study a MSc Digital Marketing masters degree taught by industry professionals

Flexible Approach

Flexible approach to enable students to make the best use of their time


Online lectures, specially tailored to help develop critical thinking and innovative skills

Global demand

Digital Marketing and Data Analytics skills have never been in greater global demand than they are now