The Collaboration

Combining cutting-edge thought leadership from one of the UK’s most prominent digital marketing agencies with world class academic delivery.

Digital Knowlege Lab.

Digital Knowledge Lab are a market-leader in the creation and delivery of online learning programmes for the Higher Education industry. Our network of industry professionals across a variety of industries and disciplines enables us to create learning journeys that blend academic theory with current, applicable insight from the business world, equipping students with the right tools for the modern age.

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Award Winning Knowledge


Mediaworks is a multi-award winning digital marketing agency, established in the North East in 2007. It has developed a reputation for delivering high-performing digital marketing campaigns for an enviable portfolio of brands across various industries – including River Island, Michelin, Yorkshire Water and House of Fraser.

Through this partnership, we have developed a highly-unique postgraduate degree, combining the academic expertise of one of the country’s leading business schools with contemporary, practical knowledge and skills delivered by one of the digital industry’s foremost agencies.

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Experience Working With

Online Digital Marketing & Data Analytics Masters.

During the course, you will explore issues that have significant impact on organisations by working with others to build upon personal experiences as well as comparing these to those of your peers.

The Digital Marketing & Data Analytics Masters will enable you to develop a critical understanding of the field of digital marketing, enhancing your skills to develop sustainable individual and organisational potential.