Frequently asked questions

We have compiled a collection of frequently asked questions. Find the answers below.


Select a category to find the answer you need:

Information about the course

No, an undergraduate degree is not essential. We recognise that this course will appeal to both undergraduates and also to employees looking for opportunities for professional advancement. To be eligible to apply for the course, you must meet the University’s general entry criteria. In addition, you must have:

A bachelor’s degree or equivalent, achieved at class 2.2 or above, from an approved university or institution


Current or recent work experience (within the last two years) appropriate to enable you to contribute to the programme.

Yes, a postgraduate master’s loan is now available to help you pay for your master’s course. Find out more about the postgraduate loan here:

For international students, you should contact relevant authorities in the country for which you hold a passport.

No. If you have passed your assessment, then you will not be given the opportunity to retake the assessment. If you have failed an assessment, in most circumstances, you will be given the opportunity to resubmit your assessment.

Your assessment deadlines are fixed, but we will let you know the details about 12 weeks in advance to give you time to prepare.

If you are unable to submit your assessment and adhere to the deadline set due to circumstances beyond your control, you may be able to submit at a later agreed deadline. There are strict criteria for approving extensions at the University.

No, you will not sit exams. Our assessment methods mirror organisational based activities. This gives you the experience to pursue a career in digital marketing and data analytics. These methods include written assessments (such as reports) and recorded video presentations.

Each module tutor will provide opportunities for practice assessment feedback and online one-to-one tutorials. You will receive detailed feedback on assessments to help you develop. Advice will be provided in relation to development, further areas for research, and guidance on how to enhance your subject knowledge.

All of your assessments will be individual based and will not require assessed group work to be undertaken.

Yes. Whether you need some time out due to work, family commitments, ill health, or anything else that is going on in your life., you can request a study break (at the University this is referred to as a suspension in your studies) and there are forms to fill out to request a break in your studies.

About one week before your module is due to start, you will be given access to your module via the online learning platform.

Before beginning your first module, you will receive a welcome email with further information as to what you can expect.

You will study your qualification on a module-by-module basis. You will only ever typically be studying one module at a time, and you will be informed of the module sequence when the course starts.

For information on when the course starts, or the upcoming intake dates, please access the course website. Typically, we have four intakes per year with most start dates three months apart.

Be sure to enrol on the course as soon as possible to secure your place.

For each module, you will be assigned a tutor. They’ll help you with your studies, mark your assignments, and give you an extra helping hand when you need it. Most of your contact with them will be through the online learning platform and the module forums.

The programme delivery is based on the principles of practitioner learning. It recognises that participants are likely to bring a large amount of experience and knowledge to the group and can share this with each other. Resources for learning explicitly include the knowledge, experience, and skills of all participants. This includes leading academics from York Business School and digital marketing experts from Mediaworks. This brings the perfect blend of theory and practice together.

The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader.

All modules are delivered utilising a range of online teaching, learning, and assessment strategies. These include online video lectures, discussion forums, webinars and tutorials, and peer learning in online communities.

A module is the basic building block of a programme/course. Modules usually take three months to complete. When you successfully complete a module, you will earn credits.

On this course, you will study five separate modules that all contribute to your qualification as a Master in Digital Marketing and Data Analytics.

No. However, having access to an organisation in which you can practise the skills developed and the knowledge acquired through this course will aid your learning. Given the applied approach adopted throughout the course, if you do not have access to an organisation, you may struggle to apply some of the learning, and utilising some of the online tools we will engage with.

Leading academics from York Business School and digital marketing experts from Mediaworks deliver the majority of the course. In addition, external trainers and consultants are sometimes used to enhance the learning experience.

Distanced learning

Yes. The entire course will be delivered through online platforms, which recognise the trend towards independent methods of learning and virtual forms of communication while maintaining the known benefits of sharing and disseminating experiences in a group.

Much of the learning is developed through online collaborative learning communities of programme participants and tutors – you will become part of that community.

Yes. As long as you have got access to an internet connection and a device from which to access the online learning materials.

All of the information for each module is provided within the online learning platform course and module sites. On there, you will have a week-by-week study plan and assignment deadlines, so you can plan your studies.

Yes. You can study from home, work, or wherever suits you. All you will need is an internet-connected computer/device and some time to concentrate on your studies.

Yes. However, you will require evidence of your English language competence to support your application. Proof of English competence may be in the form of an English language certificate (IELTS or equivalent) and academic qualification at University level studied in English or a reference from your current employer. This will confirm that you have sufficient English language competence to study and that English language is the primary language of communication in your workplace.

For information on the University’s standard international language requirements, see

Yes. As this course is delivered through online delivery, we attract learners to join us from all corners of the world.

As this is an online-only course, you will not need to attend traditional lectures. All of your studies will take place through your online learning platform and the associated course materials. There may be an option to attend an additional residential, but this will be identified by your course director ahead of any arrangements.

You will connect through your module website/online learning platform. The tutor will engage with you and other students through a webinar. You will be able to join in the conversation using your camera, microphone, and the chatbox function to discuss your ideas.

Online tutorials will be recorded, so if you miss one or you want to go through the information again, you can access these after the event is finished.

University support

Yes. As an online learner, you are a student at York St John University and will have access to the same library resources as any other university student. You will more than likely be accessing library materials electronically, but the University has extensive resources and access to various online publications that mean you can access all the required content through your computing device.

You will be able to talk to other students through dedicated module forums and learning activities. A key aspect of any online course is peer-to-peer learning, and this will be encouraged throughout the course.

We also encourage learners to socialise outside of the virtual ‘classroom’, making personal connections and extending your networks.

Your tutor will be the first person to contact if you are worried about keeping up with your studies. They will give advice and additional support for general study skills and time management. If you need to talk through your study options, you can get in touch with our dedicated course director or our helpful student support team who will be on hand to offer you expert advice.

Information about graduation

All students who successfully complete this master’s degree will graduate from York St John University. This will mean that you will be able to partake in the incredible York-based graduation ceremony taking place in the York Minster in the heart of York.

York Minster has been attracting visitors for over 1,000 years and is steeped in history. York St John graduates have graduated from this building for over a decade.