Digital Marketing and Data Analytics Master’s

The fully online Digital Marketing and Data Analytics Master’s provides you with the tools and insights you need for a successful career in today’s data-driven, digitally focused marketing industry.

Course Overview


York St John University Online Campus


Full-time Home, EU, and international students: £9,000


 18 months

Start Date

January 2024


 York Business School

This industry-recognised, world-first course has been developed in partnership with York St John University and leading digital marketing agency Mediaworks.

With this online course, 95% of students are promoted or land their first digital marketing role before graduating. And as a certified Google Premier Partner, Mediaworks is ideally placed to offer real business insights and innovative thinking alongside York St John’s high-quality teachings.

The fully online programme gives learners a unique insight into today’s digitally focused business world by blending academic theory with real-world innovation and insights.

You’ll have tailored support throughout this online course, ranging from forums and collaborative online communities to tutor support, to help you succeed.

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Course structure

This programme is delivered online, with the option of attending additional residential events at different UK locations throughout the year. This online initiative recognises trends towards independent ways of learning and virtual forms of communicating, whilst maintaining the known benefits of a shared experience as part of a group.

You will understand the value of, and methods for, determining return on investment of online marketing programmes, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. The award will enable you to develop a critical understanding of the issues relating to digital marketing, which will enhance your skills to develop sustainable individual and organisational potential.

This programme brings together contemporary academic theory and research with practical understanding of activities within organisations. Much of the learning is developed through collaborative online learning communities of programme participants and tutors. Solutions to real problems are suggested, discussed, and analysed within the learning community with the support of tutors and fellow professionals.

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Entry requirements

You must meet the university’s general entry criteria for postgraduate study. In addition, you must have:

  • A bachelor’s degree or equivalent, achieved at Class 2:2 or above, from an approved university or institution;


  • Current or recent work experience (within the last two years) appropriate to enable you to contribute to the programme.

Fees, funding and scholarships.

The tuition fee for 2022-23 entry to this postgraduate course is £9,000 for full-time UK, EU, and international students. However, you may be eligible for our Digital Learning Scholarship.

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Prestigious graduation.

We invite you to celebrate the end of this academic journey in the exquisite, handcrafted stone cathedral of York Minster. York Minster, the Cathedral and Metropolitical Church of Saint Peter, is the largest gothic cathedral in Northern Europe – decorating York’s skyline for centuries. Graduations have been held in York Minster since 1989. Celebrate with your family, friends, and peers at our ceremony and become part of its long and rich history.