Guest lecturer and practical workshop input
Dan is chief technology officer at Mediaworks and Executive Sponsor of a BSc Marketing degree. Dan keeps his finger on the digital-marketing pulse, ensuring Mediaworks remains on the cutting edge of the industry and applies these insights to campaigns.
Dan has been pivotal to Mediaworks’ strategic and technical focus over the past 13 years, and his expertise and passion for technology, marketing, and analytics have guided a range of global brands and enterprises.
Key areas of contribution: Data analytics and insights, technology in marketing, customer journey analysis, attribution analysis