Guest lecturer and practical workshop input
Ben is head of paid search at Mediaworks and acts as the lead strategist for all pay-per-click clients across all paid channels. His area of specialism is within paid search, and he has worked on a wide range of clients across varying sectors, managing eight-figure budgets annually.
Ben has worked in digital marketing for over a decade, both client and agency side. He has a natural eye for numbers and data and an uncanny ability to correlate multiple metrics.
Key areas of contribution: Paid search, programmatic and display advertising, paid media