Carmen G.

I’m a CIM trained marketer and previously a lecturer but have never had any formal digital marketing training.

I base everything I do around the SOSTAC model and digital has always sat within this but I know that it needs to be given more detailed and specialist attention. Now, I’m able to extract it as a stand alone, or incorporate it with the rest of my marketing.

I’ve gained great frameworks which will help me to better analyse and communicate the benefits and outcomes of digital marketing in the future.

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