Free Short Courses

Our free online short courses in digital marketing are designed to provide learners with insight and understanding into a range of processes and activities focused on digital marketing.

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Previous Short Courses

Our short courses are hugely popular, attracting tens of thousands of learners from across the globe.

See some of the short courses our learners have previously studied below…

TikTok Marketing

TikTok Marketing Short Course

Start: June 2023

Length: 2 weeks

Now concluded


In just two weeks, learners were reintroduced to social media powerhouse, TikTok, discussing opportunities for marketing and advertising. Participants included those who were looking to use TikTok marketing for the first time as well as marketers looking to optimise their current use of the platform.


“Over the past two weeks, I’ve enjoyed learning more about TikTok Marketing. It’s been really interesting to discover some of the secrets to TikTok success and how best to approach this platform from both an organic and paid perspective!”


Christie S.

Introduction to Google Analytics 4

Introduction to Google Analytics 4 Short Course

Start: April 2023

Length: 2 weeks

Now concluded


Within just two weeks, students were introduced to the principles and practices of Google’s latest iteration of the most popular web analytics tool used by digital marketers; Google Analytics 4. Learners ranged from students through to entire marketing teams, from those  no experience of Google Analytics to those who were new to Google Analytics 4.


“Thanks for a great course on Google Analytics 4 – this was really insightful and has already proved useful!”

Emma A.

Maximising Your Website for Digital Marketing Performance

Maximising Your Website for Digital Marketing Performance Short Course

Start: October 2022

Length: 2 weeks

Now concluded


Joined by a number of speakers from across the Mediaworks team, this two week short course focussed on how to get the most from your website. Learners joined speakers as our guests discussed the Importance of a Website, Website Design, Creating Content for our Website, Driving Traffic to our Website, and Measuring our Website’s Performance. Key techniques discussed included the user journey, branding, search engine optimisation and search engine marketing.


“I’m pleased to share that I recently completed the 2-week short course on Maximising Your Website For Digital Marketing Performance.

It was a really insightful course and I’d highly recommend it to anyone who is interested in making the most of their website.”

Carly C.

Social Media Marketing

Social Media Marketing Short Course

Start: January 2022

Length: 2 weeks

Now concluded


Joined by expert professionals, the DKL team introduced learners to the world of social media marketing – one of the most powerful digital marketing tools. Revisiting social media through the perspective of a marketer, the course explored the various tools and techniques available to us in the digital age.


“Since I completed this course in January I have started a new job that I love. And the person who hired me told me that having this on my CV helped me stand out from the crowd!!”

Ellie J.

Building & Delivering High Impact Content Driven Campaigns

Building & Delivering High Impact Content Driven Campaigns Short Course

Start: June 2021

Length: 3 weeks

Now concluded


This short course aimed to help learners understand how to create content relevant to their target audiences to engage and convert users. As well as an introduction to Content Marketing as a concept, learners gained insight into Data Types and Sources, Building Personas, Amplification and Execution, and Measuring Success.


“I was initially unsure whether I’d find it challenging enough having already done a Marketing degree and now with 4-5 years of experience under my belt. However, I feel it was pitched very well for a range of audiences and I certainly picked up some great tips along the way.”

Adam B.

Digital Marketing

Digital Marketing Short Course

Start: May 2020

Length: 3 weeks

Now concluded


Over 3 weeks, learners of this hugely popular short course up-skilled in several areas of digital marketing, via introductions to Digital Marketing Strategy, Search Engine Marketing, Paid Search Marketing, Web Analytics, Online Reputation Management and more.


“An awful lot of information from experts who clearly enjoy what they do and are very good at it.”

John D.