Introduction to Google Analytics 4 Short Course
Get ahead of the competition and get the most out of GA4
Before the short course is scheduled to begin, you will receive an email instructing you to sign up via York St John University's learning portal. On this portal, you will access pre-recorded sessions as they are released day by day. The short course is 100% online and 100% free, and can be accessed on-demand to your own schedule before the course end date. There will also be a number of additional resources to support your learning made available via the portal. Upon completion of the short course, you will receive a certificate from York St John University to showcase your development. All sessions are pre-recorded and any additional resources provided are available online.
This course is completed through a mixture of online pre-recorded lectures and self-study reading and activities. Learners typically engage 2-3 hours each week.
The schedule is as follows
Tuesday 4th April:
"Short Course Introduction” and "Understanding Google Analytics 4"
Thursday 6th April:
"Navigating Reports in GA4" and "Navigating Explore in GA4"
Tuesday 11th April:
"Navigating Advertising & Audiences in GA4"
Thursday 13th April:
"Navigating Admin & Integrations in GA4" and "Short Course Conclusion”
Tuesday 18th April:
Last day to access the course
The final date to access course content is Tuesday 18th April. After this date, materials will be unavailable. Learners must have accessed the course and marked their activity as complete via the York St John online learning platform by this date in order to receive their certificate of completion.
The short course is not assessed, though in order to receive a certificate from York St John University, learners are expected to complete 100% of the course. In order to log your completion, you must mark each 'activity' as complete, as you proceed. This will be explained as you start the course via the first session.
This short course has been developed by a team with extensive academic and professional experience in digital marketing. Hosted by Digital Knowledge Lab, in this short course we will be joined by the Head of Insights and Innovation at Mediaworks, one of the UK's leading digital marketing agencies.
World first approach
Unique blend of academic theory with leading industry skills & knowledge
Only 2 weeks
Gain digital marketing knowledge and insight within 2 weeks
Certification
Receive a University Certificate of completion to add to your career profile
Valuable insight
Gain actionable insight to enhance your website marketing activity and understanding
Free
Completely free of charge to all learners and no requirements necessary
Global Access
Study from anywhere in the world via York St John University's online platform
Entry requirements.
There are no pre-requisites for this course. Whether you are currently a student, marketer, or simply wish to learn more about digital marketing, you are invited to join us.