Information about the course

Here, you can find information about the course, modules, qualifications, assessments, and funding.

Leading academics from York Business School and digital marketing experts from Mediaworks deliver the majority of the course. In addition, external trainers and consultants are sometimes used to enhance the learning experience.

No. However, having access to an organisation in which you can practise the skills developed and the knowledge acquired through this course will aid your learning. Given the applied approach adopted throughout the course, if you do not have access to an organisation, you may struggle to apply some of the learning, and utilising some of the online tools we will engage with.

A module is the basic building block of a programme/course. Modules usually take three months to complete. When you successfully complete a module, you will earn credits.

On this course, you will study five separate modules that all contribute to your qualification as a Master in Digital Marketing and Data Analytics.

The programme delivery is based on the principles of practitioner learning. It recognises that participants are likely to bring a large amount of experience and knowledge to the group and can share this with each other. Resources for learning explicitly include the knowledge, experience, and skills of all participants. This includes leading academics from York Business School and digital marketing experts from Mediaworks. This brings the perfect blend of theory and practice together.

The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader.

All modules are delivered utilising a range of online teaching, learning, and assessment strategies. These include online video lectures, discussion forums, webinars and tutorials, and peer learning in online communities.

For each module, you will be assigned a tutor. They’ll help you with your studies, mark your assignments, and give you an extra helping hand when you need it. Most of your contact with them will be through the online learning platform and the module forums.

For information on when the course starts, or the upcoming intake dates, please access the course website. Typically, we have four intakes per year with most start dates three months apart.

Be sure to enrol on the course as soon as possible to secure your place.

You will study your qualification on a module-by-module basis. You will only ever typically be studying one module at a time, and you will be informed of the module sequence when the course starts.

About one week before your module is due to start, you will be given access to your module via the online learning platform.

Before beginning your first module, you will receive a welcome email with further information as to what you can expect.

Yes. Whether you need some time out due to work, family commitments, ill health, or anything else that is going on in your life., you can request a study break (at the University this is referred to as a suspension in your studies) and there are forms to fill out to request a break in your studies.

Your assessment deadlines are fixed, but we will let you know the details about 12 weeks in advance to give you time to prepare.

If you are unable to submit your assessment and adhere to the deadline set due to circumstances beyond your control, you may be able to submit at a later agreed deadline. There are strict criteria for approving extensions at the University.

No. If you have passed your assessment, then you will not be given the opportunity to retake the assessment. If you have failed an assessment, in most circumstances, you will be given the opportunity to resubmit your assessment.

Yes, a postgraduate master’s loan is now available to help you pay for your master’s course. Find out more about the postgraduate loan here:

For international students, you should contact relevant authorities in the country for which you hold a passport.

No, you will not sit exams. Our assessment methods mirror organisational based activities. This gives you the experience to pursue a career in digital marketing and data analytics. These methods include written assessments (such as reports) and recorded video presentations.

Each module tutor will provide opportunities for practice assessment feedback and online one-to-one tutorials. You will receive detailed feedback on assessments to help you develop. Advice will be provided in relation to development, further areas for research, and guidance on how to enhance your subject knowledge.

All of your assessments will be individual based and will not require assessed group work to be undertaken.

No, an undergraduate degree is not essential. We recognise that this course will appeal to both undergraduates and also to employees looking for opportunities for professional advancement. To be eligible to apply for the course, you must meet the University’s general entry criteria. In addition, you must have:

A bachelor’s degree or equivalent, achieved at class 2.2 or above, from an approved university or institution


Current or recent work experience (within the last two years) appropriate to enable you to contribute to the programme.