Information about the course

Here, you can find information about the course, modules, qualifications, assessments, and funding.

Leading academics from York Business School and digital marketing experts from Mediaworks deliver the majority of the course. In addition, external trainers and consultants are sometimes used to enhance the learning experience.

No. However, having access to an organisation in which you can practise the skills developed and the knowledge acquired through the course will aid your learning. Given the applied approach adopted throughout the course, if you do not have access to an organisation, you may struggle to apply some of the learning and practice utilising some of the online tools we will engage with throughout the course.

A module is the basic building block of a programme/course. Modules usually take three months to complete. When you successfully complete a module, you’ll earn credits.

On this course, you will study five separate modules that all contribute to your MSc Digital Marketing and Data Analytics qualification.

The programme delivery is based on the principles of practitioner learning. It recognises that participants are likely to bring a large amount of experience and knowledge to the group and can share this with each other. Resources for learning explicitly include the knowledge, experience, and skills of all participants. This includes leading academics from York Business School and digital marketing experts from Mediaworks. This brings the perfect blend of theory and practice together.

The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader.

All modules are delivered utilising a range of online teaching, learning, and assessment strategies. These include online video lectures, discussion forums, webinars and tutorials, and peer learning in online communities and forums.

For each module, you’ll be assigned a tutor. They’ll help you with your studies, mark your assignments, and give you an extra helping hand when you need it. Most of your contact with them will be through the online learning platform and the module forums.

For information on when the course starts, or the upcoming intake dates, please access the course website. Typically, we have four intakes per year with most start dates three months apart.

Be sure to enrol on your course before the cut-off date to secure your place.

You’ll study your qualification on a module-by-module basis. You will only ever typically be studying one module at a time, and you will be informed of the module sequence before the course starts.

About two weeks before your module is due to start, you’ll be given access to your module via the online learning platform.

For your first module, you will be given the information as soon as you enrol.

Yes. Whether you need some time out due to work, family commitments, ill health, or anything else that’s going on in your life. You can request a study break (at the University this is referred to as a suspension in your studies) and there are forms to fill out to request a break in your studies.

No, you won’t sit exams. Our assessment methods mirror organisational based activities. This gives you the experience to pursue a career in digital marketing and data analytics. These methods include written assessments (such as reports) and recorded video presentations.

Each module tutor will provide opportunities for practice assessment feedback and online one-to-one tutorials. You will receive detailed feedback on assessments to help you develop. Advice will be provided in relation to development, further areas for research, and guidance on how to enhance your subject knowledge.

All of your assessments will be individual based and will not require assessed group work to be undertaken.

Your assessment deadlines are fixed, but we’ll let you know the details about 12 weeks in advance to give you time to prepare.

If you’re unable to submit your assessment and adhere to the deadline set due to circumstances beyond your control, you may be able to submit at a later agreed deadline. There are strict criteria for approving extensions at the University.

No. If you have passed your assessment, then you will not be given the opportunity to retake the assessment. If you have failed an assessment, in most circumstances, you will be given the opportunity to resubmit your assessment.

Yes, a new postgraduate master’s loan is now available to help you pay for your master’s course for students commencing in the 2019/20 academic year onwards. Find out more about the postgraduate loan here: www.gov.uk/masters-loan

For international students, you should contact relevant authorities in the country for which you hold a passport.

All modules are delivered utilising a range of online teaching, learning, and assessment strategies, including online video lectures, discussion forums, and tutorials. All modules are assessed through a programme of work undertaken whilst studying for the MSc. Video lectures and associated learning materials are used as a foundation for discussion in online forums.

A range of assessment tools are used, including reports, portfolios, and video presentations. Each module tutor will provide opportunities for formative assessment feedback to inform your work prior to submission. You will receive detailed feedback on assessment to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research, and guidance on how to enhance your subject knowledge.

No, an undergraduate degree is not essential. We recognise that this course will appeal to both undergraduates and also to employees looking for opportunities for professional advancement. To be eligible to apply for the course, you must meet the University’s general entry criteria. In addition, you must have:

A bachelor’s degree or equivalent, achieved at class 2.2 or above, from an approved university or institution.

And/or

Current or recent work experience (within the last two years) appropriate to enable you to contribute to the programme.