MBM7006M: Driving Insight from Data Analytics

In this module:

This will be necessary to gain an in-depth insight into customers, competitors, and the market. Digital channels provide important key performance indicators to enhance your campaign while supporting a business’ performance. This module will give you the confidence to understand digital marketing metrics such as search engine marketing and pay-per-click and data analytics, considering how this can impact your marketing strategy.

This module is worth 30 credits. You’ll be assessed through a portfolio including a written narrative and reflection. You’ll be scheduled with 30 contact hours with your lecturer.