MBB7010M: Capstone Project
This module has been designed to apply digital marketing theory and skills to the real world.
In this module:
Here, you will research, analyse, and develop evidence-based solutions in an independent research project. You will select an issue relevant to the course and decide upon either a dissertation or business consultancy. You will have the opportunity to demonstrate the skills learnt throughout the course in a particular setting, including an emphasis on research methodology. If you choose a business consultancy project, you will be allocated a supervisor to help you. You will also be required to reflect upon your own personal learning experiences.
This module is worth 60 credits. You’ll be assessed through a 12,000-word written report weighted at 80% and an individual presentation weighted at 20%.Start application
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